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  • Writer's pictureValerie Travis

Maximize Your Benefit Plan with an Impactful Communication Strategy

Join us Feb 13th - 15th, 2023 at the IFEBP Canadian Employee Health & Wellness Innovations Conference, for practical & effective tools you can use!



Surveys show benefits are a key driver in attraction & retention.


However, employees can't appreciate the investment you're making if they don't access these programs (or even know they exist!).


We'll explore how to build a communication strategy that maximizes the impact of your benefit plan.


With case studies & practical tools, we'll discuss ...

  • Uncovering communication gaps & measuring results;

  • The power of personas: why a one-size-fits-all approach won't reach your diverse employee group; and

  • Learning from marketing experts to capture interest, educate, drive action, and empower employees to access the support they need.


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